Thoughtful & systematic

plant, leaves

I’m Samantha Rose Cruz, a product designer and front-end web developer from the Philippines. I create design systems, research, prototype, strategize, and code.

Currently working as Senior UI Designer at Effective Digital.


Challonge Events (2017)

challonge events screenshot

How did a million-tournament bracket application expand it's features? Through Challonge Events, it encapsulates all your tournaments in one event, handles your ticketing, sales, and more.

Read case study

SplitmediaLabs Design Process Documentation (2017)

splitmedialabs process documentation

One company, three different products, multiple people working on each. To lessen the hassle of finding where's what, I made a documentation that encapsulates all the design needs of XSplit,, and Challonge.

Case study coming soon!

Doctrail (2016)

doctrail app landing page

Simplify document co-creation. Plan, write, manage and communicate with your team, making your co-creation projects a snap.

Case study coming soon!

...and a lot more under NDA.

Let's be friends

Wanna talk about design, tech, career, your dog over some coffee maybe? Let’s connect!