No fluff
No buzzwords
All results and story-telling through design.

Intro

I’m Sam, a product designer,
design leader, and community builder passionate about design systems.

Over the past decade, I’ve created user-centric solutions that drive impactful change in digital products that serve millions of people around the world. My mission is to bridge business goals and user needs through innovative design, while fostering collaborative practices within product teams.

Approach

Understand, strategize, and lead.

Understand the product and the people it serves - ensuring I know what your organization needs and what the people want.

Strategize through design - I create practical solutions by transforming ideas into designs that are both functional and visually engaging. I test these designs with real users and make improvements based on their feedback to ensure the best experience.

Spearhead collaborative teams and processes - I focus on teamwork, using design systems to keep everyone on the same page, create processes that are smooth and efficient, and upskill designers to ensure that they are equipped with the right skillset to solve problems.

Work

Gamecaster web: Telling our story and promise

With it's separation from it's parent company, XSplit, our team worked on ways to tell Gamecaster’s own story and its promise through its new website.

Improving Gamecaster's onboarding

Reimagining the onboarding experience to reduce friction, educate users, and increase the likelihood of users completing their first stream.