Hi! I'm Sam.@samrosecruz

A Product Designer and Front-end Developer. I create design systems and design digital products.

I'm currently working as a Senior Product Designer and Software Engineer at SplitmediaLabs, primarily for it's product: Challonge, a tournament-management app.

I'm a public speaker and a community manager. I manage and organize meetups for ManilaCSS, aiming to promote CSS best practices, discover what's new, and gather professional and amateur developers to talk about anything under the CSS umbrella. I also design and co-organize for Alchemists PH: Philippine Elixir/Erlang Users Group, whose goal is to contribute to the growth of its local community through meetups and discussions about Elixir and Erlang.

UI Design

Create compelling visual design, clear interactions, and comprehensive design system.

Product Design

Determine product direction, scalability, and brand positioning.


From sketch to vector illustrations, ranging from icon designs to detailed illustrations.

Front end development

Translate designs to HTML, CSS, and Javacript, and SVG Animation

Ruby on Rails

Experienced in working with Ruby on Rails projects, both front end and back end.

Elixir and Phoenix

Currently learning functional programming with Elixir and using the Phoenix framework